Shannon Kaposy

EXAMPLES

A DAY IN THE LIFE:

Below is a detailed breakdown of my role and challenges for several example projects. I would handle as many as 30 projects per quarter, each with typically 350+ deliverables. In addition to these project-specific tasks, I would also manage several team-wide initiatives, such as running reports and reassigning design tickets to balance the workload for our internal design team, consult with the Engineering team on building a proprietary project management tool, and more.

PRoject Tasks:

Established timelines for all on-service creative assets, which included artwork suite, motion assets, trailers, and innovation assets. Set deadlines for internal teams and external vendors. Established budget and scope of work with Creative Agency. Assigned work to internal Design and Coordinator teams.

Set up creative kick-off meetings with internal Design team and Creative Agency. Held weekly Monday standup meetings with Design team to discuss priorities. Held weekly meetings with Marketing and Product to touch base on progress and to present mockups for feedback/approval. Met regularly with Design team and Creative agency to provide feedback and guide the development of assets.

Referenced Marketing brief, talent agreements, previous season assets, as well as touched base with Enhanced Content and Consumer Insights teams to help inform designs.

Helped Design team by curating stills and gallery images for use in key art creation and use as episodic thumbnails. Worked with PR on talent approval of stills and windowing of exclusives.

Coordinated delivery and asset management of final approved creative files. Serviced requests for raw, test, and final assets.

Oversaw localization of title and provided final titles to the studio for approval and creation of localized title treatments.

Oversaw production and deployment of final assets. QC’d all assets in test environment before going live and QA’d all assets once launched.

Reconciled Purchase Orders for vendor payment and submitted notes for postmortems.

Daredevil Season 2

Challenges:

Increased security measures needing condensed timeline meets Product innovation needing extended timeline. This title was particularly challenging due to increased security measures, which meant we had access to only low-res, watermarked assets until very close to launch. However, Product wanted final assets early for their innovation testing. I had my designer provide dummy assets for product testing, and I had to communicate constantly with Marketing and PR once we switched to final assets in case of hacks/leaks so they could plan their contingencies. Also swapping low-res raw assets for the high-res many times meant anomalies that needed retouching, further placing last-minute strain on design resources. Luckily, I was able to shift priorities to free our designer to finalize the assets in plenty of time.

The LIttle Prince

Challenges:

As this title was a last-minute acquisition, initial key art had already been developed and no further budget had been established for the many additional key art concepts that Product would need. I read through the Master Services Agreement for the Design Agency and found that we had the rights to all of the initial mockups, so I was able to get the layered, unfinished files from those concepts and have our internal Design team expand on those. I also worked with the studio to obtain raw assets for use in key art creation. I was able to get them to think outside the box and send high-res images from their consumer products team. This was a great way to tie in packaging that customers would see off the platform with what they were seeing on it, and provided us with alternate options for key art creation.

Making a Murderer

Challenges:

This title had no budget and only very low-res footage to work with. I spent a lot of time trying to capture screen grabs that we could use, and I also researched to find that the mugshot and lineup photos of the show’s main subject, Steven Avery, were public domain, so I provided those to my design team for use as well. This, along with the creative use of some stock imagery, allowed us to create the breadth of assets needed for the product.